Entrepreneurship – EN

Entrepreneurial Journey

Entrepreneurship Built Through Practice

My relationship with entrepreneurship began long before I became familiar with the concept academically. Since childhood, electronics, building, experimentation, and the desire to turn ideas into projects have been part of my journey.

Over the years, these experiences have led to products, businesses, courses, digital content, and a variety of entrepreneurial initiatives.

Age 12–13 first experiments
Business products, services, and physical spaces
Education in-person and online courses
Digital books, YouTube, and digital products
Where It All Began

Curiosity, Electronics and Initiative from an Early Age

My relationship with entrepreneurship, technology and building began at a very early age. Even before I formally knew these concepts, I was already taking equipment apart, experimenting with circuits and turning ideas into projects.

Age 12–13

My First Commercialized Projects

Using knowledge acquired from electronics magazines, I began building projects and selling some of them.

Among them was a Styrofoam cutter developed with simple materials, demonstrating from an early age the combination of technical curiosity, building and initiative.

Styrofoam cutter project developed by Alex Baroni
One of my first projects, developed during my teenage years.
Age 13

Clube Eléctron: Organization, Community and Leadership

At the age of 13, I created Clube Eléctron, an initiative focused on exchanging knowledge about electronics.

The club had membership cards, its own rules and correspondence with people from different regions of Brazil. In addition to technical experimentation, this experience already involved organization, relationships and community building.

Clube Eléctron membership card
Clube Eléctron membership card
Clube Eléctron rules
Rules created for the club
Alex Baroni as president of Clube Eléctron
Record of my role as president of the club
Age 15–16

A Laboratory to Keep Experimenting

With the support of my grandparents, I transformed a space in their home into a small electronics laboratory.

There, I continued studying, building circuits and developing projects. The physical space changed over time, but the workbench and experimentation remained part of my journey.

Alex Baroni in his electronics laboratory at age 15 or 16
My electronics laboratory when I was around 15–16 years old.
Ideas That Became Businesses

From the Workbench to the Market

Over the years, technical experimentation began to combine with management, product development, education and customer service.

Marine Sector

Water Nomad

I developed a business focused on producing freshwater kits for boats.

The initiative participated in the Rio Boat Show, one of Brazil’s leading marine industry events.

Water Nomad at the Rio Boat Show
Curso Baroni classroom
Education

Curso Baroni

I created a physical space to teach electronics classes for musicians, combining theoretical explanations with hands-on experimentation.

Alex Baroni's rehearsal and recording studio
Music and Technology

My Studio

I also ran a rehearsal and recording studio, an environment where technology, music and product development came together.

Alex Baroni's physical store
Retail

Physical Store

My wife and I also ran a store focused on photography, video and product customization, giving us direct experience in managing a physical business.

Knowledge as a Product

Teaching Also Became a Way to Build a Business

An important part of my journey involved transforming technical knowledge into educational materials, courses, publications and digital products.

Educational Content

From Printed Materials and DVDs to Online Content

I produced my own materials on electronics and equipment building, including printed course materials and DVDs.

One of these materials presented, in almost two hours, the entire process of building a guitar amplifier.

As the internet evolved, the same principle of sharing knowledge moved to YouTube and, later, to online courses.

DVD sold by Alex Baroni featuring electronics content
Empretec An entrepreneurship training experience that played an important role in my journey.
Books Publications transforming knowledge into accessible content.
YouTube Videos about electronics, modeling, building and experimentation.
Online Courses Educational content made available to audiences in different locations.
Alex Baroni's current electronics workbench
My current electronics workbench.
Today

The Workbench Has Changed. The Curiosity Remains.

Decades after that first laboratory, electronics, building and experimentation continue to be part of my daily life.

The equipment has changed, new technologies have emerged and projects have taken on new forms, but the principle remains the same: learning by doing, testing ideas and turning knowledge into something tangible.

A Journey Still in Progress

For Me, Entrepreneurship Has Always Been About Doing

Looking back on this journey, I realize that technology, creativity, learning and entrepreneurship have always been connected. Many initiatives began simply with the curiosity to build something and find out whether the idea would work.

Some became products, others became businesses, courses, publications or content. The common element has always been turning knowledge into action.